How we communicate

IIED’s Communications Group works to ensure our evidence-based research and analysis has the greatest impact. We provide accessible, fact-based analysis to influential audiences around the world, including policymakers, academics and practitioners.

At the same time, emerging digital and social media platforms and technologies allow us to engage directly with wider, more diverse audiences, including informed citizens, the private sector and local organisations across the global South.

We want to take an ambitious approach to engagement and listening; building communities, strengthening relationships and creating new connections to make a difference on issues that matter.

To power this approach, IIED commits to maximising its impact through strategic communication. We will work harder to:

Truly influence the right audiences
Be led by our ambition for impact and identify engagement activities and content to support this outcome-driven approach
Use media channels as part of these impact strategies, raising IIED’s profile with more diverse audiences, and
Enable staff to share their learning and knowledge with colleagues and communicate IIED’s values more strongly.

All this will help us to craft powerful, influential narratives alongside partner organisations, leveraging diverse formats and channels to share stories and ideas that resonate with key audiences, spur them to take action, and advance IIED's mission to build a fairer, more sustainable world.