At the same time, emerging digital and social media platforms and technologies allow us to engage directly with wider, more diverse audiences, including informed citizens, the private sector and local organisations across the global South.
We want to take an ambitious approach to engagement and listening; building communities, strengthening relationships and creating new connections to make a difference on issues that matter.
To power this approach, IIED commits to maximising its impact through strategic communication. We will work harder to:
- Truly influence the right audiences
- Be led by our ambition for impact and identify engagement activities and content to support this outcome-driven approach
- Use media channels as part of these impact strategies, raising IIED’s profile with more diverse audiences, and
- Enable staff to share their learning and knowledge with colleagues and communicate IIED’s values more strongly.
All this will help us to craft powerful, influential narratives alongside partner organisations, leveraging diverse formats and channels to share stories and ideas that resonate with key audiences, spur them to take action, and advance IIED's mission to build a fairer, more sustainable world.
We are a team of specialists supporting IIED’s strategy and striving to have impact through communications.
Related communications work
Resources for journalists, or get a comment, interview or briefing on our work
Links to our latest events, from international conferences to workshops and webinars
Where and how to follow IIED across the web, from social media to our other sites
A series of case studies evaluating our communications work