Oliver Arnold-Richards

Strategic campaigns manager, Communications

Marketing and communications strategist, with a background in creative agencies, delivering successful integrated campaigns for public and private sector clients.

Oliver transitioned into international development, to apply his skillset to communications that support climate and social justice.


Marketing; communications and content strategy; brand development; campaign management; monitoring and evaluation to achieve profiling, funding and influencing objectives.

Before IIED

  • External engagement and communications manager (2022-24); campaigns manager (2020-21); digital manager (2019-20), Pratical Action
  • Marketing director (2018-19); senior account manager (2016-18); account manager (2014–16), Big Cat agency
  • Account executive (2012-14), Life agency
  • Account executive (2010-11), Advertising Synergy agency


  • BA (Hons) marketing and advertising management, Leeds Metropolitan University

Current work

Developing strategic communications,  marketing strategies and activity plans for selected IIED communications campaigns; using an audience-focused approach across relevant channels to achieve influence and impact; evaluating impact to inform future campaigns, research communications strategies and marketing content.