New video highlights how IIED's partnerships deliver change

News, 12 January 2017
Our new annual report animation illustrates how IIED is working with partners around the globe.

The animation illustrates how IIED is working with partners. Watch it above, or on IIED's YouTube channel.


IIED has released a new animation that shows how the institute works with partners from around the globe to deliver change at the local, national and international level.

The animated video, entitled "Powering change through partnership", shows examples of how IIED is working with partners on issues such as food security, securing land rights, sustainable urban development and international climate change negotiations.

The four-minute animation has been released to publicise and summarise IIED's 2015/16 annual report. The printed annual report, entitled "Partnerships in Action", features 32 pages of information about how IIED worked with partners during the year.  

It highlights the institute's commitment to working in partnership: since its inception, IIED has worked to build long-standing relationships with individuals, communities and organisations around the world. Today, IIED is engaged in 371 partnerships in more than 60 countries with over 300 organisations.

The report looked at how IIED develps long-term partnerships and spotlights a wide variety of joint projects. The print report is available in pdf format from IIED's Publications Library.

Animation as outreach

The new animation summarises the printed report and is designed to be an alternative way of engaging with audiences. The short film, which has been produced by NAP Design, in conjunction with Arc Creative Solutions, can be used to introduce IIED's work in a variety of ways, including at conferences and on social media.

A key benefit of using animation is that it enables organisations deliver a lot of information in a short space of time. In 2015 IIED commissioned an animation about the Sustainable Development Goals. This three-minute film told the story of the goals from the point of view of five fictional characters, and has been shown in schools, featured on websites and translated into several languages. It has been viewed more than 20,000 times, and attracted widespread acclaim.

The new animation has a narrower focus but still delivers an important message. 

IIED communications director Liz Carlile said: "We wanted to highlight how IIED is delivering positive change. The dynamic format of an animation is a great way of illustrating this important message about the power of partnerships and how organisations can work together for a better future."

Watch our animation, and let us know what you think. We would also be very happy to answer any questions people have and to share what we learned.

Contact

Matt Wright (matthew.wright@iied.org), web planning and contrent manager, Communications Group