James Persad

James Persad was director of communications until May 2026

James Persad's picture

Provides strategic communications and branding, marketing and PR support, advice and direction to colleagues.

Expertise

Branding; PR; advertising; campaigning; marketing; communications.

Before IIED

  • Head of marketing, communications and public affairs, FareShare
  • Head of marketing and communcations, SEDEX
  • Trustee, Durrell Wildlife Conservation Trust UK
  • Senior marketing manager, Carbon Trust
  • Various positions with the UK advertising industry

Education

  • BSc management sciences, London School of Economics
  • Diploma: IPA (Insitute of Practitioners in Advertising)
  • Diploma: IDM (Institute of Direct Marketing) 
  • Diploma: ISP (Institute of Sales Promotion)
  • Diploma: IOSH (Institute for Health and Safety)