Marketing products based on ecosystem-based adaptation (EbA) approaches for selected forest and farm producer organisations

This study focuses on marketing planning for five products in five selected value chains in the five provinces where FFPOs have received prior support through the Forest and Farm Facility programme (FFF), the programme the Global EbA Fund project aims to build on.

The report presents details of the analysis of empirical data collected from key informant interviews (KIIs) and an online consumer survey. It goes on to describe the theoretical basis for marketing and then outlines proposed marketing plans for the five selected EbA-based forest and farm products produced by FFPOs, based on the empirical data analysed. Finally it presents the conclusions, a summary of the research findings and recommendations for further research.