Matt Wright

Web planning and content manager, Communications

A digital communications specialist passionate about telling stories to inform evidence-based policy, creating and marketing digital content, and driving change and best practice in organisations.

Full biography

Matt has extensive experience in creating user-focused web content – from the production (writing, editing and producing video and audio) to how it is digitally marketed and how to design websites to ensure the content is optimised for its target audience.

He leads IIED's web team and manages a number of the institute's key digital projects, including the development of new websites. This includes ensuring IIED's varied online platforms, social media channels and other networks are secure and aligned with the institute's values and messaging, and he delivers digital training to staff inside and outside the organisation.

In 2021, Matt completed a large research project for IIED that examined, in the wake of the COVID-19 pandemic and increased digital working, how the institute could best interact and engage with partners and stakeholders when it's unable to meet them in person, and what the best methodologies were for integrating digital and physical engagement across IIED's work. He has presented the findings to external organisations and in early 2022 he devised A Greener Worldle, IIED's climate and environmental version of the Wordle internet word game that proved a big hit in the climate community and quickly grew to over 5,000 players per day.

Matt is also the chair of IIED's Information Communication and Technology Advisory Group.

Expertise

Planning and implementing online/digital communications strategies, with a particular focus on website platforms and social media networks; researching and implementing new technology and tools; managing digital teams and project development; digital content production; working with the media; and devising digital processes and best practice in organisations, including leading on providing training.

Before IIED

Head of communications for Charlton Athletic FC, specialising in content production and management, plus media relations
Reporter for the Mansfield Chronicle Advertiser (Chad), including a six-month secondment to the Hucknall Dispatch

Education

Communication Arts (BA Hons), University of Leeds

Current work

Managing IIED's online presence across all channels and platforms; implementing digital strategies for presenting IIED's research and reaching its audience in the most appropriate way; developing digital content and evaluating its impact; helping the institute improve its digital ways of working and digital maturity.