Tell me a fact and I'll learn. Tell me a truth and I'll believe. But tell me a story and it will live in my heart forever. Indian Proverb
Stories matter. The first session of the Climate Communications Day for journalists and media specialists at the UN Climate talks in Durban focused on the importance of telling stories to get the right messages out. A good story has accurate information, but – crucially – it also has a personal angle. The trick, to quote Randy Olson, is getting fact and emotion together to tell an engaging story. How the story gets told depends on what needs to be communicated, who we are talking to, and what medium we are using.
