The Fish Fights campaign, headed by old-Etonian turned sustainable food champion Hugh Fearnley-Whittingstall, has been making waves in the UK, drawing attention towards the upcoming EU Common Fisheries Policy (CFP) reform in 2013. Celebrity involvement in campaigning is nothing new but has recently been attracting a lot of attention in the development blogosphere. Celebrities have helped publicise Fish Fights, but what next for the campaign?
