New business models for sustainable trade

2008-2012

Millions of farmers in Africa depend on export markets for their livelihoods. But recent market trends have led to declining small farmer participation. Yet, these farmers have the skill and soil to provide the high-quality products the food industry seeks. This collaborative initiative engaged with research, civil society and private sector partners to develop new business models across a variety of sectors that enable smallholders to participate in sustainable trading relationships with international businesses and thereby improve their livelihoods.

Publications

Fine flavor cocoa in Ghana: reaching high value markets
S
tephanie Daniels, Peter Lauderach, Melissa Paschall

Certified cocoa: scaling up farmer participation in West Africa
M
elissa Paschall, Don Seville

Dried beans in Ethiopia: food security through trade
S
haun Ferris, Melissa Paschall, Don Seville

The ethical agent: fresh flowers in Kenya
A
bbi Buxton, Bill Vorley

Measuring fairness in supply chain trading relationships: A methodology guide

Survey instruments tool
Andrew Fearne, David Yawson, Abbi Buxton, Justin Tait

Sourcing gender: gender productivity and sustainable sourcing strategies
Sourcing gender: gender productivity and sustainable sourcing strategies -summary paper
Anoushka Boodhna

Under what conditions are value chains effective tools for pro-poor development
Under what conditions are value chains effective tools for pro-poor development - summary paper
Don Seville, Abbi Buxton, Bill Vorley

Commodity exchanges and smallholders in Africa
Commodity exchanges and smallholders in Africa - summary paper
Peter Robbins

Information and communication technologies 
Shaun Ferris

Branding agricultural commodities: the development case for adding value through branding
Branding agricultural commodities: the development case for adding value through branding - summary paper
Chris Docherty

The project has also produced a practical toolkit, "Linking Smallholders: A guide on inclusive business models", to help facilitators of market linkage work understand conceptual frameworks, cases, and practical processes for linking small scale producers to modern markets.  
English version [PDF]
Spanish version [PDF]

Public Interest in Private Label. How New Relationships Between NGOs and Retailers Can Help Build Trade to Benefit the Developing World's Small Scale Farmers.
Sustainable Food Laboratory

Think Big Go Small. Adapting Business Models to incorporate smallholders into the supply chain.
Oxfam Briefing Paper

New Business Models for Sustainable Trade flyer

Business models that are inclusive of small farmers
Bill Vorley, Mark Lundy, James MacGregor

Links to associated blog posts published by The Guardian

How markets can bloom for Africa's smallholder farmers

New cocoa business model catching on

Quality control helps Ghana's fine cocoa producers go global

IIED press release - New business models can spell success for African farmers

Asda press release - Asda’s bouquets flourish with the Rainforest Alliance Certified TM seal

Donors

Bill and Melinda Gates Foundation

Partners

Sustainable Food Laboratory

Rainforest Alliance 

Counterpart International

International Center for Tropical Agriculture (CIAT)

Ecoagriculture Partners

Catholic Relief Services (CRS)

Contact

For further information please contact

Bill Vorley or Abbi Buxton