Fair ideas - Reframing Rio

As part of the Reframing Rio multimedia project, tve, with partners Inter Press Service and the International Institute for Environment and Development (IIED) are hosting a series of three sessions during the Fair Ideas conference. These seminars look at the ideas and issues emerging from Rio from the media perspective, and consider how communications are evolving in the light rapid technological change.

Sustainable Development - What's the Story?

Time: Saturday 16 June; 14.00–15.30
Room: Leme (L150)
 
Media and the public buy into characters and stories, not issues – that’s the current media wisdom. So what does Rio +20 have to offer journalists? We’ll ask policy specialists to ‘sell’ to this challenging market-place, and journalists where they think the stories are. How are they framing stories and can they compete for audience attention? Taking those insights, we’ll consider sustainable development reporting against the background of a rapidly evolving media. Can the mainstream compete with the immediacy of social networks, Twitter and Facebook? Does the social media revolution now make everyone a journalist but undermine traditional journalistic values of accuracy, impartiality and analysis?
 
Speakers:
Robert Bisset, Senior Communications Officer, World Bank                   
Katie Taft, Communications Officer, International Fund for Agricultural Development
Diana Cariboni, Associate Editor-in-chief, IPS    
Stephen Eisenhammer, Freelance journalist (Platts and Rio Times)
Ochieng’ Ogodo, Regional News Editor - sub-Saharan Africa, SciDev.Net
Daan Wensing, Manager of IUCN Leaders for Nature, IUCN Netherlands
 
 

Reframing Rio: Can film make a difference?

Time: Sunday 17 June; 9:30 - 11:00
Room: Leme (L150)
 
Does the moving image have a special power to move and motivate audiences? And if so, what can film bring to the sustainable development debate? In this session, we’ll screen clips from different factual formats including long-form documentary; investigative and youth films, to explore and debate what each offers in terms of storytelling and engagement. We’ll be exploring whether film, in all its formats, still has the power to inspire change - whether it’s exposing wrongs or spreading fresh thinking and, of course, fair ideas.
 
Chair: Steve Bradshaw, former BBC Panorama reporter
 
Speakers: Bruno Sorrentino, filmmaker and director of Zero, Ten, Twenty
 

Communicating Sustainable Development – What is the Future?

Time: Sunday 17 June; 14.00–15.30
Room: Rio Datacentro

We will look at the relationship between campaigning organisations and mainstream journalism. Can they find common ground which doesn’t compromise radically different values and approaches? And we’ll step sideways into the question of aspiring to reach youth audiences. But who benefits? Are we just setting young people apart when they don’t want to be? Young people are, quite literally, the future. In many countries they are also the majority. What do they think? They are in control of technology and making their own media - so they should have the answers.
Chair: Joydeep Gupta, Third Pole Project 
 
Speakers:            
Jamie Henn, Communications Director 350.org 
Debora Garcia, Director of content, Canal Futura, Brazil
Carolina Misorelli, Community outreach, Canal Futura, Brazil
Luciana Pereira, PUC-RIO
Additional speakers to be confirmed
 

Reframing Rio

Reframing Rio is an ambitious multi-media project which aims to reignite the global debate about the need to re-set the world on more sustainable pathways around the Rio +20 summit. The project has been implemented by:
 
tve — a collective name for Television for the Environment and Television Trust for the Environment — which works with partners worldwide to make and distribute films which inspire change for a more sustainable planet.
IIED is a policy research organisation with 40 years of experience in environment and development. Based in London and working on five continents, IIED specialises in linking local to global.
IPS is an international communication institution with a global news agency at its core, raising the voices of the South and civil society on issues of development, globalisation, human rights and the environment.